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  5. Analytics

Analytics

Track delivery, reactions, and replies across every channel in a broadcast.

Overview

Every send is recorded in Broadcast Analytics. Open Analytics from the Home tab to browse past broadcasts and direct message campaigns.

Broadcast list

Each entry shows:

  • Internal name — the label you set in the send wizard
  • Broadcast ID — an 8-character reference code
  • Created by — the Slack user who sent it
  • Created date and sent date

Broadcast performance

Click View on any entry to open the performance detail:

  • Delivery percentage — how many destinations received the message
  • Reactions and replies — totals across all channels
  • Channels list — per-channel engagement with a Details button
  • Message preview — the sent content
  • Edit Message — update the body in place (if eligible)
  • Last edited timestamp — if the broadcast was edited after sending

Channel detail

Click Details on a channel to see individual reactions (emoji + users) and replies (quoted text + user). Use Visit Channel to jump to the conversation in Slack.

Large broadcasts

Engagement display adapts to broadcast size:

ChannelsDisplay
20 or fewerFull reactions and replies inline
21–50Reactions inline; replies via Details
More than 50Paginated channel list with Search Channels

Direct message analytics

DM sends appear in the same analytics list. Detail views show recipients as people rather than channel names.

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Profiles

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Engagement tracking

On this page

  • Overview
  • Broadcast list
  • Broadcast performance
  • Channel detail
  • Large broadcasts
  • Direct message analytics
Pinguin

Pinguin enables you to send Slack broadcasts, with ease. Track engagement and more.

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