Skip to main content
Pinguin
Product
InstallDocsGuidesChangelog
Add to Slack
Product
Customer SuccessProduct TeamsMarketing TeamsSales TeamsGTMEngineeringSlack Connect
InstallDocsGuidesChangelog
Add to Slack
Documentation

Getting started

  • Getting started
  • App Home

Messaging

  • Broadcasts
  • Direct messages
  • Audience lists

Customization

  • Templates
  • Profiles

Analytics & engagement

  • Analytics
  • Engagement tracking

Reference

  • Slash commands
  • Settings
  • Permissions & limits

Docs

Documentation

Product documentation for Pinguin — broadcasts, audience lists, direct messages, analytics, and more.

Getting started

Install Pinguin and learn the basics.

  • Getting started

    Install Pinguin on Slack, open the Home tab, and send your first broadcast.

  • App Home

    Navigate Pinguin's Home tab — analytics, broadcasts, customization, and settings.

Messaging

Broadcasts, DMs, and audience lists.

  • Broadcasts

    Compose, preview, schedule, and send channel broadcasts with CTAs, images, and link preview controls.

  • Direct messages

    Send bulk direct messages to individuals or DM audience lists from the Home tab or /sendmessage.

  • Audience lists

    Group channels or people into reusable audience lists with prefixes, manual picks, and CSV import/export.

Customization

Templates and sender profiles.

  • Templates

    Save reusable broadcast layouts with pre-filled message copy, images, and CTAs.

  • Profiles

    Send broadcasts and DMs under a custom sender name and avatar instead of your own.

Analytics & engagement

Track performance and log engagement.

  • Analytics

    Track delivery, reactions, and replies across every channel in a broadcast.

  • Engagement tracking

    Log reactions and replies to a dedicated channel thread, and view engagement in analytics.

Reference

Slash commands, settings, and permissions.

  • Slash commands

    Use /broadcast and /sendmessage to compose and send from any channel in Slack.

  • Settings

    Configure message attribution, success notifications, and join/leave alerts.

  • Permissions & limits

    OAuth scopes Pinguin requests and product limits to be aware of.

Looking for screenshot walkthroughs? See our Guides.

Pinguin

Pinguin enables you to send Slack broadcasts, with ease. Track engagement and more.

Use Cases

  • Customer Success
  • Product Teams
  • Marketing Teams
  • Sales Teams
  • GTM
  • Engineering
  • Slack Connect

Product

  • Install
  • Docs
  • Guides
  • Slash Commands
  • FAQ
  • Changelog
  • Security

Compare

  • Best Slack Broadcasting Tools
  • vs Workflow Builder
  • vs Zapier
  • vs Manual Sending
  • vs Employee Reminders
  • vs Claude

Legal

  • Privacy Policy
  • Terms of Service
  • Slack Marketplace Listing

Other

  • Status
  • Contact
  • Report an issue

© 2026 Pinguin. All rights reserved.

Operational